On June 7th, Buzzfile packed up some computers and some newly created marketing materials and went to San Antonio, TX for its first trade show. I’ve been in the data business most of my career and pride myself on creating powerful, but easy to use interfaces. Buzzfile is my first venture as an entrepreneur – I’ve always worked for other companies – and I wanted to get live feedback on what we had developed.
My intuition told me that College Career Services departments would find real value in our nationwide company database. The ability to filter our database of 18 million companies by location, number of employees, annual revenues, and – most importantly – by more than 18,000 industry categories seemed like a natural fit for college students taking a first step to what should become a rewarding career. I had built 70 pre-set company searches based on common college majors and had our developers create an easy-to-implement widget http://www.buzzfile.com/Edu that would allow customized database tools to be placed directly on college websites. I looked forward to seeing if our offering provided the value that I perceived. Check out some of the colleges and universities using Buzzfile to provide their students real value.
In our three days at the 2014 NACE (National Association of Colleges and Employers) conference, more than 200 people stopped by and took the time to see what Buzzfile had to offer. What I heard over and over was that our service offered great value not only for the students but also for colleges looking to find companies to recruit on campus. The most common comments I heard were "I have never seen anything like it", "I can't believe it is free", and "I am definitely going to add this to our site".
I also received feedback in terms of what majors were most important to a majority of the colleges and universities, and – within several weeks – we added 50 more majors, bringing our total coverage to 120 college majors. It feels like the beginning of a great relationship.