The New Buzzfile: We Listened to YOU
by Catherine Sherwood, Monday, March 17, 2014

As the Buzzfile database has grown in popularity, we’ve been getting great feedback from users. Our core data is sourced from Dun & Bradstreet but our primary goal has always been to create an intuitive and flexible interface that supports our users’ needs. We’ve learned that most Buzzfile power users want the ability to do more than a one-time search; they want a tool that they can use on an ongoing basis to improve their sales and marketing needs and grow their business. We listened.
The Educated Consumer: Making the Most Out of Your Marketing Budget
by Catherine Sherwood, Monday, March 10, 2014

Craig March has his own list brokerage business – March Direct Marketing – that does business throughout the United States. He says that the small-to-medium B2B businesses that are new to direct marketing often have a tough time creating a successful marketing campaign. “The problem starts with not knowing what kind of businesses to target,” according to Craig. Many of his customers have cost constraints so getting the right list is especially important, but lack of knowledge about industry categories is a real stumbling block.